App Privacy Policy

Effective date: 18 December, 2014

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This document describes the policies and practices of Minna Life (the “Company”) with regard to the personally identifiable information (“PII”) collected by the Company’s app (the “App”).  Among other things, this document identifies what PII Minna Life collects, how it uses that information, with whom it shares that information, its retention policies for PII, and the options users have to control and limit the Company’s use of that information.

The App is designed to collect biometric data from wearable fitness devices purchased from the Company or from its distributors, to forward that data to the Company’s servers and to display reports resulting from processing that data back to the user.  (In this document, we refer to the foregoing collectively as the “Services”.)  The App may be downloaded from Apple’s App Store or from Google Play.

1. Data Collection

This section of the privacy policy covers how we collect data from you when you use our App.

Information Collected when using the App

Beyond the welcome screen and device setup, users are required to create an account to use the App and the Services.  When you create an account, and when you use our Services, we collect information from you both actively and passively.  When you create an account, we collect your email address.  When you connect the Company’s wearable fitness device to your smart phone, the App also collects data on your exercise and workout sessions.  The App uploads all of this information to our servers.  The exercise and workout session data is associated with your account information, and in that manner becomes PII.  We also collect information that identifies the particular Company wearable fitness device that you are using and information that identifies your smart phone.


Minna Life employs cookies to enhance our Services and the user experience. Cookies are small pieces of information that our servers send to your smart phone while you are using the App. We may use both session cookies, which expire when you cease using the App, and persistent cookies, which stay on your smart phone until you delete them, to provide you with a more personal and interactive experience.

Data Streams

Our technology allows you to monitor your activity through your movements. As our Service matures we will provide you with an increasing array of information about your physical performance and general health.  All the data collected is associated with your user account.


The App and our services are not directed to, or intended to be used by, children under 18 years of age.  Minna Life does not knowingly collect PII from persons under 18 years of age. If we become aware of the collection of such information, we will make every effort to remove that information and terminate the service to that individual. If you are aware of a user under the age of 18 using our Services, please contact us at

No Electronic Health Records

At no time shall PII collected from you in accordance with this Privacy Policy or any information or materials derived from such PII, the biometrics you upload to us or the reports or other information we send to you that is based on your biometric data be deemed to be an electronic health record or an electronic medical record for any purpose whatsoever under any law or regulation, including without limitation for purposes of compliance with the Health Insurance Portability and Accountability Act of 1996.

2. Transmission, Location and Storage of Data

This section of the document covers how we manage your data once we have uploaded it from your smart phone.

Transmission of Data Collected

 After your biometric data is transferred from the wearable fitness device to your smart phone, our App analyzes it to provide you with insights on your performance, and uploads it to our servers.  Your user name and password are required to authorize the transmission of the data to the App and then to our servers.

Location of Data

The information we collect, including your personal information and biometric data, is stored and processed on servers located in the United States of America. Therefore, this information may be subject to disclosure in accordance with the laws of the United States of America. If you are accessing Minna Life’s Services from outside the United States, please be advised that United States law may not offer the same privacy protections as the law of your jurisdiction. By using our Services, you consent to the transfer of your personal information to the United States.

If you do not want your personal information and data to be transferred, processed and stored in the United States of America, you should not use our products and Services.

Storage of Data

Your data, including without limitation your account data and the biometric information collected from the wearable fitness device, is stored on third party servers with industry-standard safeguards against unauthorized access.  As of the date of this Privacy Policy, the data is stored on servers belonging to Amazon through its Amazon Web Services program.  Minna Life is reliant on the privacy and security measures taken by Amazon to keep your data secure.  To learn more about the security measures employed by Amazon, visit  Despite the use of these precautions and technologies, it is possible for internet-based communications and stored data to be intercepted or subject to unauthorized access, lost, misused, disclosed, modified, forged, destroyed or targeted by cyber attacks. Minna Life cannot and does not warrant that any information it collects, processes and stores will be safe from such an interference or other security problem.

3. Data Sharing

 This section of the document covers how you and we can share your data.

User Sharing with other Third Parties

In order to enhance your user experience and allow you to use the data collected by our App with other services, Minna Life may allow you to voluntarily export your data or analysis to websites or other services operated by other entities. Minna Life does not control the privacy policies and security measures employed by these partners.  Before linking services or data with one of these other entities, you should understand the privacy policy of that other entity.

Our Sharing Policies

We will not share your PII with third parties unless we first revise this Privacy Policy and notify you of the change.  However, we may strip your data of any personally identifying information and share it with third parties at our sole discretion.  We have no obligation to seek your permission or notify you that we are doing this, as long as the data we share with third parties does not identify you.

Notwithstanding the foregoing, Minna Life may disclose your Information to third parties, without prior notice to you, if: (a) we are required to do so by any applicable law, regulation or directive of a governmental agency, or (b) we believe in good faith that such action is necessary to conform or comply with the provisions of any such applicable law, regulation or with legal proceedings, to protect the rights or property of Minna Life and/or to protect the personal safety of users of the Services or the public.

4. Data Use

This section of the document describes how Minna Life uses your data.

How Minna Life Uses Your Data

Subject to our policy under “Our Sharing Policies” above, Minna Life will use your data to provide you with the best experience possible and to improve our Services.  Here are some examples:

Minna Life provides access to your data, including PII, to its employees and contractors for purposes of internal administration, maintenance and support of our platform and Services and to provide customer support.  Each of our employees and contractors to whom we give access to your data has executed a confidentiality agreement obligating him or her to protect and safeguard that data.  If Minna Life becomes aware of any misuse or misappropriation of your data by its employees or contractors, or any use of such data that conflicts with our policies as stated in this document, Minna Life will use its reasonable commercial efforts to terminate such misuse or conflicting activities.  The foregoing notwithstanding, Minna Life has no obligation to inform you of such activities.

5. Opt Out Policy

At this time, Minna Life does not provide users of the App any options to selectively opt out of our collection, use, sharing or retention of any data.  Each user has the option of using the Services as they are presently configured or terminating their use of the Services.  Our policy on terminating users’ use of the Services is described below.

If we propose to use your PII for any purposes other than those described in this document, we will first revise this document and post it in the places where you found it, and we will also provide you with the ability to terminate your use of the Services.

6. Correcting and Updating your Data

This section of the document describes how you can update and delete your PII that Minna Life has collected and retained.

Updating Information

You can have access at any time to your user profile information by consulting your account / user profile.  If you need to update or change that information, you may do so by editing your user profile.  To update your user profile, click on the App, and log in to your account.

Deletion of Information

If you wish to cease using our Services, you may also wish to delete your user information. In order to delete your profile and other personal information you can contact Minna Life directly at  We will delete your profile and any data associated with it, including the biometric data that you have uploaded to our servers. In order to delete backup data related to your profile there will be a time-lag.   Minna Life will respond to your request to delete your account and biometric data within one week of receipt.

If your data has been included in a de-identified data set, we will not be able to remove it from the set; however, that information will not allow any user of the data set to identify you.

7. Data Retention Policy

Minna Life will retain your data indefinitely unless you send the company a written request to delete it.

8. International Users

Minna Life’s services are hosted and operated entirely in the United States and are subject to United States law. Any personal information that you provide to Minna Life is being provided to Minna Life solely in the United States and will be hosted on United States servers. You consent to the transfer of your personal information to the United States. If you are accessing the Minna Life Services from outside the United States, please be advised that United States law may not offer the same privacy protections as the law of your jurisdiction.

9. Changes to this Privacy Policy

Minna Life may change its Privacy Policy and the terms of this document from time to time in its sole discretion.  Any such changes will be enforced prospectively, not retrospectively.  When Minna Life revises its privacy practices, those changes will be incorporated in a revised version of this document, and the new version will be posted on Minna Life’s website located at and, when possible, the location where you downloaded the App.  Minna Life may send you an email message alerting you to the changes, but we have no obligation to do so.  Please check our website frequently to make certain you remain aware of any changes.


Website Privacy

This section addresses specific items relating to the Minna Life website

secure and private transactions

We utilize a third-party merchant service provider to process your payment and a third-party fulfillment center to ship your order. These third-parties only use your information to fulfill their services and operate under strict confidentiality contractual agreements. To ensure your security and privacy, your personal and private information is encrypted when communicated to these third-parties during a transaction.

mailing list

We provide a mailing list to provide our customers with the latest company news, product tips, and exclusive offers. We never send unsolicited correspondence or provide third-party access. Subscription to our mailing list is voluntary and can be canceled at any time; to report unsolicited correspondence or to be removed from our mailing list, please contact customer service.

questions and concerns

If you have any questions or concerns about our privacy policy, please contact us at or 415-202-5300.